Korean Skincare

Social Media

A conceptual digital campaign for a modern Korean skincare brand, blending education
with e-commerce. The goal was to create an
engaging launch email and a complementary Instagram carousel that introduces a new product line while educating customers on
how to care for oily skin — one of the most common skincare concerns.

The

Progress

Understanding
the Brand

Before designing, I carefully reviewed Korean Skincare’s existing tone of voice, design elements, and product photography style. My goal was to ensure that every visual aligned with the established aesthetic — soft, minimal, and ingredient-focused.
Visual Research  
and Inspiration

To get a deeper sense of current design trends in
the skincare and wellness space, I curated an inspiration board with layout ideas, carousel storytelling formats, and email UI references. This helped me define a clear visual structure while staying aligned with the Korean Skincare brand aesthetic — clean, calm, and ingredient-focused.

Final

Design

Get

In

Touch

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