Lux

N

Beauty

Luxe N Beauty stands for the quality of
service in which Nari provides quality service
in hair, skin, nails, and permanent makeup.

The 'N' stands for her name Nari. She plans
to turn the business into a Med Spa in the near future. Her goal is to have everyone recognise her logo as a high-quality and luxurious service that makes people feel beautiful and happy.

The

Progress

Moodboard

In order to understand what Nari wanted for her brand and how she imagined the brand would look like, I asked her to send me some images that could help me grasp the feeling and idea she was looking for. Based on that I created a moodboard that reflect the initial idea for Lux n beauty.
Sketches

Based on the moodboard, I’ve started to sketch some ideas. First I only focused on the font. I wanted to play around with it to see what I could do with it. I sent a first draft to Nari asking what she thinks and also to double check if I am going into the right direction. After going back and forth we decided that it would be quite nice to add a figure that represents the brand. To do so, I took a picture of a model and traced her face outline with procreate and then with Illustrator vectorised the sketch and added flowers from my pre-made flower selection.

Final

Design

Reviews

“...brought my vision to life with her creativity.”

"Sina has been extremely patient, creative, and attentive to what I was looking for. She responds back in a timely manner and has brought my vision to life with her creativity. She has really impressed me with her design skills and color choice. If I would do another logo package I would definitely pick Sina again."